In order to have a visual identity that matches the quality of its products and that reflects its strength in the sector, they asked us to design their whole corporate identity. The aim was to project a solid yet fresh image, representative of its innovation in the field of sensors – a sector where simplicity prevails – thus setting itself apart from the competition. Another unique aspect that they wanted to make clear was the immediacy with which they deliver their products, a very important feature for their potential clients.
The approach taken to solving this issue was to be economical with elements, thus designing a robust logo that limited the use of colors to two throughout the identity: an icy blue and an electric red that would highlight the company’s cutting-edge touch. We also created an abbreviation of the brand for the company, so that besides using it as a recognizable element for itself, it could apply it to all of its products concisely, as well as in its social networks and other modern-day uses.
Finally, we provided the client with a proposal for a line of packaging for its products and graphic design for the catalogue so that they would be presented in the way they deserve.
Juan Miguel Ferrando
Gerente de Pinguitours
Rolando A. González
Executive Assistant en Velox Logistics. Texas.
Director general de Diagnova Médica
Gerente de Saibo
Directora de marketing en XPR Europa. Bélgica.
Depuración de Aguas del Mediterráneo
Gerente en Centros de Educación Infantil Xicotets
Raúl Moreno Zayas
Director de eventos de motor en Motorpress-Ibérica
Directora comercial en Onda Cero Radio
Angelo Vito D’Andrea
Director administrativo en Esmovia
Marketing manager en Hisense Iberia
Gerente en Cervezas Artesanas POL
Fundador y CEO en Billin
Mª Ángeles Ruiz Gámez
Directora de Esmovia
CEO en Tagloo
Director de marketing en Mustang-MTNG Experience