XPR, a company headquartered in Brussels (Belgium), is specialized in manufacturing mechanical and electronic closing products and access control systems for companies and businesses.
The new millennium ushered in a new generation of business managers, so they decided to build a new distribution network on each continent through solid and efficient trade agreements, in addition to expanding their family of products by launching a new home automation line. It was for this purpose that they decided to contact us and put us in charge of creating their main logos and those of its three business lines, as well as the graphic design for its supports, such as the corporate stationery, labelling and packaging of its products, or the image of its catalogues, thus achieving the consistency required for internationalizing its products and positioning itself in the market.
Our task was to create a completely new corporate identity that highlighted the three features that best define XDR’s philosophy: the design and innovation of their products, the robustness that has given them over 30 years of experience in the sector and the personalized treatment that they offer their clients. Integrating the three business lines and the group’s brand into the same sign – the X in its name – is the most representative element of this identity, in addition to the use of lower-case letters and segmentation through the use of color, which gives XPR the image of a solid and contemporary corporation.
Directora de marketing en XPR Europa. Bélgica.
“Desde el primer contacto con Pixelarte para la remodelación de nuestra imagen corporativa, el equipo se mostró muy profesional y atento a nuestras necesidades. A lo largo del proyecto han estado siempre muy presentes, resolviendo todas las dudas que pudiesen surgirnos. Estamos muy satisfechos con los resultado: nos han proporcionado una imagen moderna y elegante, muy acorde con nuestro negocio”.