Critizen is an iPhone application with which the user can send his/her complaint to a company, brand, establishment or business premises, without having to wait in line, fill out a form, make a scene or waste his/her time.
Based on something as iconic, and as associated with protesting, as the megaphone, we created the graphic image of Critizen. Being a social network, we had to soften and hold back in order to prevent giving Critizen an overly aggressive image, hence the final illustration, freshness and colour range. In turn, we wanted to personify the megaphone in order to relate it directly to the user.
As for its typography, we chose a lettering with a pleasing and smooth stroke so as to remain consistent with the image and, in addition to being a platform to express a complaint, the application also serves to express positive and constructive criticism. In this way, as if we were given a real megaphone, we want to shout out loud how pleased we are with our experience.
Juan Miguel Ferrando
Gerente de Pinguitours
Rolando A. González
Executive Assistant en Velox Logistics. Texas.
Director general de Diagnova Médica
Gerente de Saibo
Directora de marketing en XPR Europa. Bélgica.
Depuración de Aguas del Mediterráneo
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Raúl Moreno Zayas
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Angelo Vito D’Andrea
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Mª Ángeles Ruiz Gámez
Directora de Esmovia
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