Viaria Soluciones Logísticas is a young spanish transport company that entrusted us with the redesign of its corporate identity, since it had an image that was not consistent with the qualitative leap that had been given to the standard of services offered. In order for the growth to be complete, it was necessary to further develop this essential feature of the company.
Pegasus was chosen due to the notion that this mythological animal embodies qualities such as power, security, nobility, strength, success, mobility or support, which in turn exemplify aspects of the company that we wished to emphasise. The fact that we selected these values and not others was the result of an in-depth study of the industry, which we conducted before we began to design. This groundwork, which we always carry out, determines the line we will follow and is a crucial part of our creative process.
When it comes to developing a brand or logo, we always base it on a strong concept that affords the character and personality that the company requires in order to stand out from its competitors, in this case, the aforementioned winged horse. Once this was selected as a reference, everything was condensed into a brief summary until we discovered the geometric shapes and dynamics that we needed. The typography, in turn, has also been customised to suit the task.
The web development and design we offer is self-manageable and scalable, meaning that it can be expanded in accordance with the future needs of the company. Making sure that the web sites we deliver to our clients have the appropriate characteristics to ensure good SEO positioning is something that we take very seriously. In addition to working well on an aesthetic level and for communication purposes, our web projects also have the tools to be visible in search engines, something that is now of vital importance.
Juan Miguel Ferrando
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